Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy

The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers. With its 15 editions, it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland. The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience-based systematic manual also in their English classes.